Reddit launches in video production

This is one of the giants of Web culture. But despite its 170 million unique visitors and 6.7 billion page views every month, Reddit does not really until now ventured into content production house. This will change with the creation of a video division announced Wednesday by its co-founder Alexis Ohanian, at the TechCrunch Disrupt conference in New York.

Reddit will start by offering videos for some of its sessions AmA cats (Ask me Anything), attended in the past Barack Obama, Madonna or Bill Gates. Ohanian would notably have Jay-Z and Beyonce and Kanye West and Kim Kardashian. The team will be led by Stephen Greenwood and Jordan Oplinger, which produced far Videos for technology site The Verge.

Generate income
Despite its popularity, Reddit is currently struggling to generate income, with a turnover of $ 8.3 million last year. Sell ​​ads alongside text links is complicated especially that sometimes there nudity, as in the episode of the stolen pictures of celebrities (The Fappening).

Now the site will be able to insert video ads lucrative “pre-roll” at the beginning of its clips. History does not suffer the same decline as Digg, which has never capitalized on his popularity.

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